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Policy & Stakeholder Analysis
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Worksheet: Alignment, Interest, Influence Matrix

Strategic tool to map and analyze stakeholders

The Alignment, Interest, Influence Matrix (AIIM) is a strategic tool used in policy advisory work to map and analyze stakeholders. It helps you understand who is relevant to your policy goal, how influential they are, what their interests are, and how aligned they are with your objectives.

By using AIIM, you can:

  • Prioritize stakeholders based on their potential to support or block your policy initiative 
  • Tailor your engagement strategies based on their level of alignment and interest
  • Identify opportunities to build alliances or mitigate resistance