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Chaotic markets meet uninformed investors in China’s online finance sector

Unrest over Chinese online financing platforms shows that the combination of unregulated market forces and uninformed individual decision making can lead to undesirable outcomes. Unless the CCP is willing and able to foster comprehensive reforms, events might again spiral out of control when new innovative financial solutions are introduced.

Online finance platforms in China have come under pressure after a series of scandals ranging from defaults to frauds. In August 2018, police broke up a demonstration in Beijing organized by investors who had lost money invested in high-risk, high-return online finance platforms such as P2P lending and various wealth management products. It was not the first outbreak of social unrest in reaction to the lending practices of these providers.

Chinese policymakers are slowly waking up to the threat that the country’s widely unregulated online finance sector poses to the financial system – and to social stability. The scandals involving China’s risky online funds illustrate the difficulty of allowing market elements free reign in an otherwise highly regulated environment.

Valued at 1.3 trillion CNY (some 163 billion EUR), China’s online finance sector has grown to become the world’s largest. China is also the home to the world’s largest money market fund, Alibaba’s Yu’e Bao. Between 2014 and 2018, the number of online financing platforms in the market grew from 651 to 1594, according to Online Lending House, a research group that tracks the industry.

The rapid growth of the sector has many causes. Online financial products often guarantee higher returns than the products offered by banks (see MERICS blog “A Financial Pressure Cooker”). They are also quickly gaining popularity in rural areas with limited access to banking services. The lack of alternatives led many in the middle class to invest enormous sums – only to find out later that the owners of these platforms embezzled or lost their money.

Government support helped spur the growth of the online finance sector

The Chinese government has supported fintech and online finance as future growth engines. The state banking system has been bad at financing smaller enterprises, something government officials often complained about publicly. The hope was that online financing vehicles would help improve the allocation of capital and generate funding for small and innovative businesses.

A famous example of implicit government support was the online fund Ezubao, which advertised on CCTV before the evening news and even held its annual meeting in the Great Hall of the People. The fund was eventually revealed to be a Ponzi scheme, which led to protests in 34 cities.

Further support has come through positive statements from government agencies. Both the State Council and what was then known as the Banking Regulatory Commission have, in the past, released statements supportive of online finance.

The case of the Ezubao fund was far from unique. According to the Financial Times, problems with 150 online lending platforms were reported this year in June alone, ranging from refusing withdrawals to police investigations of embezzlement. In some cases, the owners even disappeared. Throughout all of 2017 there had only been 217 similar cases.

Investors did not accurately assess risks

Many of the investors who lost their money in the online funds had not understood the risks they were taking. There are several likely reasons why Chinese investors misread risks in the online finance sector:

1. The Chinese growth miracle has lasted so long that many people have seen nothing but increasing economic prosperity for their entire lives. In that context, it is not difficult to see why many would believe claims of amazing investment opportunities.

2. The government’s active role in the economy leads to the expectation that financial products that are publicly sold (and in this case, officially endorsed) would be regulated and safe. Victims of online finance fraud in China have expressed dismay over the fact that the government allowed these risky businesses practices.

3. Herd behavior is common in Chinese markets, partly because the rates offered by banks are so low that promising investment opportunities are in high demand. One example of such behavior was in 2015 when Chinese stock markets climbed quickly as citizens rushed to buy stocks (this time also endorsed by the government), and the market subsequently crashed. A more bizarre example is from 2009, when the misconception that garlic could protect against infection with the swine flu spread quickly, resulting in large price increases as people rushed to buy garlic.

4. Online finance removes many middlemen, decreasing the distance between the buyer of financial products and the investments. This innovation means the typical investor takes a step towards the role of banker, requiring him to more actively assess risk.

Regulation will dry out funding for small businesses

In short, many investors lack the experience to assess the risks of online financial products, resulting in many losing their money, which in turn caused them to protest. The sector will now be regulated. In a recent speech, an official from the Banking and Regulatory Commission, Fan Wenzhong, said that fintech had entered a high-risk era. Moreover, at the recent Financial Development and Stability Committee meeting, online finance was identified as one of four focal areas for risk prevention in the financial system.

Once online finance becomes more strictly regulated, many of the financial flows will dry out, depriving small businesses of the funding that the functioning parts of the sector would have generated. The problem of underfinanced smaller enterprises will likely persist until the next time innovation opens a new unregulated market, which the government may or may not initially support. If individuals were granted more pluralistic information in their investment decisions outside the online sector perhaps that would train them to better assess risk – otherwise the events surrounding China’s online finance platforms are likely to repeat themselves.

This article was first published by China Economic Review on October 18, 2018. 

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