Worksheet: Outreach strategy

Good ideas don’t spread by themselves — even the strongest evidence needs a clear path to reach the people who can act on it. As researchers and policy advisors, we often focus on producing high-quality analysis, but without a plan for how it will travel, valuable insights can stay within our own networks. 

This worksheet helps you take a step back and think strategically about how your work can inform real-world debates and decisions. It encourages you to map out who you need to reach, what messages will resonate with them, and which channels or relationships can help you get there.By planning your outreach in a structured way, you move from ad-hoc communication to intentional influence — ensuring your evidence not only exists, but makes a difference.